First global network connecting national market, social and opinion research associations launched
EFAMRO, the European Federation of Associations of Market Research Organisations, is pleased to announce that it is joining forces with APRC, the Asia Pacific Research Committee and ARIA, the Americas Research Industry Alliance, to create the Global Research Business Network
The business of market research has become increasing borderless. Consumer opinions can be collected anywhere in the world, from any data or mobile server. Until now, with the creation of GRBN, the Global Research Business Network, there has been no effective way to facilitate and encourage adherence to worldwide ethical research practices.
National research associations play a vital role in encouraging, representing and regulating research businesses. The Global Research Business Network was created to support national associations as they continue to work for their members in issues that have global impact—issues such as data privacy, personal identity protection, regulatory compliance and process quality. Together, APRC, ARIA and EFAMRO represent 25 national associations and more than 2500 research businesses. More than US$24.6 billion (€18.54 billion) in annual research revenues (turnover) are represented by these businesses.
The Global Research Business Network will be co-directed by Peter Harris of APRC, Alex Garnica of ARIA and Barry Ryan of EFAMRO. A core principle of the Network is recognition of the role of national associations in representing the best interests of their members. The Network will provide national associations and their members with shared development opportunities such as conferences, leadership seminars and networking opportunities. The Network will facilitate sharing of information that will benefit research business leaders as they continue to expand their global presence. Finally, the Network will compile and publish common research standards and guidelines to continue to promote and protect the business of research regardless of country of origin.
Stig Holmer, EFAMRO President, comments “The business of research is facing risks on a number of fronts. Research organisations and their national associations should not have to face these difficulties alone. The Global Research Business Network will be an international community of research businesses and their leaders dedicated to the best interests of our sector.”
Paulo Pinheiro de Andrade, President of ABEP (Brazilian national association) and a board member of ARIA, comments “Research businesses need and deserve strong voices at every level, locally, nationally, regionally and globally. The Global Research Business Network will ensure that our activities will be co-ordinated and informed by the experience gained by individuals, companies and associations, in three major federations.”
Norio Taori, APRC Chair and CEO of INTAGE Group comments “The Global Research Business Network will provide invaluable support to new and developing associations. It will help develop autonomous associations committed to a relationship of respect and mutual assistance.”
The Global Research Business Network will be launched at a Leadership Lunch in London (UK) on 20 March 2012 and members will participate in a dedicated session at the ARIA/CASRO Global Research Conference to be hosted in Miami, Florida (USA) on April 18 and 19, 2012.
More information on the Global Research Business Network is available from www.grbn.org